Big audience, quiet webinars and no clear idea which format comes next. This is the ladder we walk partners up, from a live room to a workshop that runs around the clock, with the targets each step has to clear first. We judge every format by cash collected.
The ladder
We build and run all four. Tap a step to see what it is, who it fits and what has to be true before you move up to it. If the numbers slip after a step up, we step back down and fix them there.
You teach, take questions and make the offer with the room in front of you, every run. It builds the most trust, and it's where every pitch gets proven. On our builds, this is the 3-Day Production.
Anyone launching a new offer or a new pitch, and anyone whose numbers haven't held yet.
On a multi-day event like the 3-Day Production, we track day-one show rate and how many people stay through to the final-day pitch.
You go live once, then the recording runs as often as you want. Some partners run it five days a week. The Zoom chat stays live, so closers sell in the room while it plays.
Partners whose live webinar converts and who want more events on the calendar without presenting every time.
Your live version holds the targets on step 01 across about 8 runs. This step buys your time back, because a replay with closers in the chat converts close to live.
You open live, the recording carries the teaching in the middle, and you come back live to close and take questions.
Partners who want a lighter calendar and still want a person on camera when the offer goes out.
The step 01 targets hold on Simu Live across several runs, with closers converting in the chat each time.
On demand, around the clock. People opt in and start watching right away. There's no live chat and no closer in the room.
The few partners with a pitch that's been run and refined dozens of times, and the margin to prove it.
Your live numbers pass a stress test. We run the evergreen math with sales well below live, and if it still makes money, the margin is there. Returns shrink once nobody is live, so a webinar that barely pays live loses money on demand. Across the market, evergreen works in fewer than 15% of attempts.
These are targets we look for before moving a partner up, and none of them is a promise of results.
One partner, every step
calls booked off one pitch by the people who attended their first Simu Live
Breathe for Change · Oct 2026How we build it
Every step on the ladder runs on the same build. We make each part, then read the retention graph after every run. It shows which section of the presentation people leave during, and that section gets fixed first. If fewer than 80% are still there at the pitch, we fix the presentation. If they stay and don't book, we fix the close.
A page that sells the workshop and filters for people who fit the offer, so the room is full of buyers.
The page they land on the second they sign up. It frames what they're about to see, handles every objection before the event and gets them ready to show up and buy.
Emails and texts from the moment someone registers until the room opens, so the people who signed up are there when it starts.
Teaching that builds belief in your method, shows the proof and walks straight into the offer.
The offer made to the room, then closers and AI SDRs working every attendee and no-show until they book.
How each event makes money
We treat the webinar like one big group sales call, with bonuses that only go to the people who showed up.
Weekly for cold traffic. Monthly for a warm audience, who tire of anything more often than that.
Across the market, roughly a third of cold buyers buy on their second or third webinar. That's why the rhythm matters as much as the pitch.
The evergreen trap
On-demand show rates can sit between 70% and 90%, and it looks like an upgrade. Underneath, lead quality slips, fewer people close on the back end and every customer costs more to get.
One operator rode an evergreen webinar down from over $1M a month. They went back to live and started climbing again.
That's why cash collected is the number we trust, and why evergreen is the last step on the ladder.
The rules we run by
Live events go out midweek in the early evening, when business owners can still make it after work.
One change at a time, and we keep what moves calls booked and cash collected.
Registrants see you again in their feeds before it starts, so they show up warm.
A Wednesday event starts promoting on Sunday night, close enough that people remember to show up.
The 7pm rule fits most business owners. B2B audiences tend to show up midweek around 11am ET, and consumer audiences on Sunday afternoons around 3 to 4pm ET.
Book a time with our team. We'll look at your numbers, tell you which step you're on and what it takes to reach the next one.